Merging Traditional and Digital Marketing for Real Estate Developers
Thailand’s Real Estate Market has been growing exponentially over the last years and is expected to further grow in 2018 and 2019. This is also reflected in the stiff competition with more developers pushing into the market.
With more competitors on the horizon, many of the traditional developers are looking for new (and old) ways to differentiate themselves and are therefore looking towards the development of their marketing departments.
Therefore, a big recent marketing trend is to combine the efforts of Corporate Marketing and Digital Marketing Teams into one Integrated Marketing Channel (IMC). The messages are therefore much more targeted and in line with the company, creating a greater brand value to customers and making events more successful.
To do so, many companies worldwide are employing latest marketing solutions such as SAP’s Marketing Cloud. With this solution, developers can leverage more on the marketing team to manage traditional marketing campaigns, control budgets, capture data better, generate more leads and help improve the handover to Sales.
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